Putting Your Sales Training Under the Microscope
Sales training is organised and carried out very differently from business to business. Many companies regularly train their employees in a planned way, whereas others only train sporadically.
Training for sales people is not cheap. On top of the direct costs, there is also the cost of lost time that the salespeople could have spent actively selling. Because of this, it is important to ensure all sales training is effectively planned, organised and implemented. In the article below some of the key areas relating to the planning of training, together with who should be responsible for managing the whole process, are discussed. How does your business compare?